What does your strategy statement sound like? If your strategy resides in a binder and is dozens or hundreds of pages long, it obviously doesn't sound like anything because you can't say it. No matter how much time or money you've spent formulating your strategy, if people can't say it easily and often, you have wasted your resources.
Strategy formulation is based on extensive quantitative information (markets, competition, finances, human resources, infrastructure and others) but is not that quantitative information itself.
A strategy statement identifies the customer(s) you are going to serve with what outcome or benefit to them. After much thought and detailed analysis of my own company's track record of success I can now articulate my company strategy in this simple, clear statement:
"Trivers Communications Group helps mid-market businesses identify and deliver high profit margin products and services to their customers."
What is your strategy statement? Can you write it in 15-20 words, in conversational language, so that anyone could repeat it at any time?