Inspiration is the moment when your listener experiences a vision of a new action, value or behavior that will make his or her life better. It comes from within the person, indeed from deep within. Inspiration cannot be imposed from outside.
Speakers who wish to change people's lives for the better need to generate inspiration deep inside their audience members at the very beginning of their speech.
There are many instances in our lives when a vision causes us to then take the next step to becoming informed by learning the facts or experiencing the thing before us. Beautifully presented meals, gorgeously wrapped packages, and how we dress to create specific impressions and feelings are excellent examples of inspiration first, information later.
Speakers and presenters must get away from information excesses. Copious volumes of information are available everywhere these days. You, the speaker, do not succeed by delivering information first or exclusively.
Influence is causing people to actually take action in deed or in thought. Influence does not happen from logic or statistics or loads of information. Influence happens when the listener is moved or affected internally--again, from the inspiration rather than the information. The typical methods of influence--scarcity, social proof and comparisons--all tap into the person's emotions or psyche. A rational argument is unlikley to sway anyone to action.
As you're crafting your speech or presentation, be sure to include these three elements in this order: Inspire, Inform, Influence.
And in case you're reading this and thinking, "yes, but, I'm a business speaker and my audiences won't go for that fluffy stuff, think again. Even business people in audiences are human and they will respond to properly crafted speeches that Inspire, Inform and Influence.