Marketing is the first step towards making a sale. Customers and prospects need to know about your company in order for them to be open to receiving a sales call. How you will reach them is the single most important decision you have to make before you establish a marketing plan for the current state of the economy.
What choices do you have for your marketing efforts?
Direct mail
Sponsorships at major events
News and media releases
Brochures and websites
Speaking to audiences of prospects
- The costs associated with building a list for the direct mail campaign are significant--could be hundreds of dollars for each name and their contact information.
- Sponsorships generate money for the sponsoring organization while it's hard to measure any return on your expenditure.
- News and media releases make you feel good but they reach many people who are not your actual prospects and you have no way to follow up.
- Brochures and websites may reach a lot of people but the majority of them will not be interested in what you have to say.
That leaves you with one obvious choice: speaking to audiences of your prospects. A room of 100 people who are highly likely to be interested in what you have to offer is going to generate more leads--warm leads--than any other group of 100 people who are exposed to your marketing material through any of the other marketing tactics.
Share your results from speaking versus other marketing tactics through our comment link below.
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