Some executive women recently told me that they want to speak or present in the same way as everyone else, only better. Better slides, better bullets, better formalized gestures and well-modulated voices.
What companies stand out in your mind when you think "what is success all about?" Coca Cola, Apple, Microsoft and McDonalds are just a few. Did they do the same things everyone else was doing, just a little bit better?
No--they didn't even look at what others were doing. They looked at their markets--the people and companies who would buy their products--and asked themselves "how do we get their attention?"
These companies and others you can think of differentiated themselves in a big way.
When you speak or present just a bit better than everyone else, you waste a huge opportunity to be the next Apple or McDonalds or Wii.
Here's the secret that the "same way but better" people share: they are thinking only about their personal comfort level. As any great marketing expert and sales leader will tell you--you must put the audience first and stand out from the crowd.
I know that audiences respond to speeches and presentations that capture their imaginations and their excitement. When you're the same but better, it's a pleasant experience for the moemnt, but it doesn't last. You and the audience invest time and energy in something that is gone like the wind.
If you want to speak and present like everyone else, there are many resources out there for you.
If you want to be the Apple or Google of your industry, I will help you reach that high level.
Share your thoughts about 'same old but better' versus dynamic and exciting through our comment link.
Comments