Buzzwords that Say: Boring!

I love the 15 business buzzwords we don't want to hear featured in the April 2009 issue of Inc. Magazine. These are worse than jargon. They are so overused and abused that they stain the speaker with their residue. Here are a few of my favorites for the language trash bin:

Best of Breed: great when you're talking about dogs. Terrible when you're talking about your business

Incentivize: not a word, and not nearly as meaningful as motivate or inspire.

Offline: sounds sneaky and like a put down when used to respond to questions posed at meetings.

Value-add: if you've got value, what else is there?

When you're writing a speech or presentation and you want to connect with the audience and get them to take action (motivate them!) speak to them in conversational language. Buzzwords cause your listeners to lump you with everyone else who uses those words, and that's usually not a good thing.

• Create your own powerful message by using the wonderful, evocative and descriptive words the English language already offers.

• Take the time to create rhythmic phrases and short, punchy sentences. Use your voice for dramatic qualities. Express yourself without scripts or slides.

 You'll never need an outdated or boring buzzword again.

Comments

[Susan Trivers]

I read Inc. magazine in print and online every month.

In fact, the buzzwords were in the print edition and I didn't see them anywhere in the online edition.

There are ideas everywhere if you keep your mind open to look for them.

Thanks for reading and taking the time to comment.

[J Miguel Teran]

Hi my name is J Miguel and since you since you added this post, a question came to me. Who are the the columnist that you follow in Inc Mag.or Blogs? You are a very informed coach I would like to know who is it you follow or get ideas. J. Miguel