Reading the lists of the top 10 promotional products and the top 10 buyers of these items, I see clear opportunities for generating more leads than ever by asking the audience to use the promotional products during your speeches and presentations.
Here are some ideas:
For those businesses that are hard for prospects to differentiate from many others - financial services, the professions such as law, accounting and insurance, banking, and real estate - a promotional product that is unexpected and then used in an unexpected way will help people remember you.
Stress balls: Call them 'exercise balls'. About half-way through your speech, interrupt your train of thought for an "exercise break." Direct 1 minute of exercise using the ball: hold it in your right hand, stretch your arm out, squeeze it once for practice. Then on the count of 3,2,1--everyone count how many times they can squeeze it in 5 seconds. Ask the participants to shout out their numbers and give a round of applause to some of the highest ones. Then say: "when ideas stall, stop and play ball."
Does your company provide products and services that help customers plan? It's hard to sell "planning" which often seems intangible and also hard to differentiate. Use fortune cookies as a promotional product. The fortunes are all about the results or outcomes of planning, such as "you'll make the goals of your financial plan" or "enjoy the profits of the goals you set."
Your key point #1 is "Plans make good luck happen." Leading up to the key point, you might speak about some statistics for companies that planned versus those that didn't. Then you ask everyone to open their fortune cookies read the fortune and share it with the person next to them. Tell the audience to keep their fortune and post it in a prominent place in their office.Then you speak your key point: "Plans make good luck happen."
How do you make promotional products work for you? The key word here is 'work"--they should not just be a feel good item or something you hope the recipient will pay attention to. Share your successful ideas through our comment link.
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