I learned quite a bit from Scott David of Stone Lake Leadership group as we talked about how leaders build their personal brand. He and partner Terri Nimmons are passionate about the 5 P's of Personal Brand: Persona, Product, Packaging, Promotion and Permission.
Speaking is part of every leader's portfolio and how you do it affects your personal brand.
Your Persona is the emotional response people have to you. Do your audiences describe you as personable, warm, caring--in other words, are you interested in them? Outstanding business speakers are described in these words: "I felt as if he/she was speaking just to me--even though there were 100 people in the room."
Packaging is about your appearance and how it supports (or does not support) the rest of your brand. Speaking and presenting style is part of your packaging. Are you creating a "Wow" response or do people think "ho hum"?
Promotionis the part of your personal brand that allows you to speak about your contributions. It is not swagger and braggadocio. It is being strategic about what you want other people to know such as fairly and invitingly telling about your work and results.This is especiallyy important as you transition up the career ladder. When you're managing or leading, you want to give credit to your team of hands-on performers. You also need to be clear about how your leadershipshaped the teams results. Speaking effectively about this is key to the promotion component of your personal brand.
If you want to learn lots more about Personal Brand and the 5 P's pay a visit to Stone Lake Leadership's website or give Scott a call at 301-604-3451.
How do you use speaking to polish your personal brand? Write your review through our comment link.
Comments