What words would you use to describe the companies you regularly do business with? Knowledgeable? Experts in their field? The best out there?
The most valuable brand in the world, Coca Cola, markets the joy of life across all localities, demographic groups and settings. It doesn't tell their audience facts and figures, using graphs and bullet points. If you could create brand value equal to one minuscule bit of Coca Cola's, wouldn't you do that? You can--grab your audience with images, sounds and action that appeal to their senses. Keep their attention with engaging action and get your message to stick by appealing to them as human beings.
You, as the leader of your company, can model this admirable behavior when you are speaking and presenting. There is not a different set of behavior rules for speaking than for interacting with your various stakeholders one-on-one. If a hallmark of your brand is leading edge authority, then demonstrate this in your speaking skills. If your brand promise includes qualities such as compassion and opportunity for all, your speeches should deliver that as well through stories, dramatic touches and some laughter.
How do you tell your brand story each time you speak? Share your successes through our comment link.
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