Did you feel the speaker was speaking directly with you? Were you uplifted and energized? Did you make a promise to yourself to do something immediately? Does your mind drift back to the hour you spent in that speaker’s audience?
If you’ve felt this way about speakers you’ve seen and heard--you’ve experienced the difference great speaking makes. Great business speakers stick in your mind and affect your life. They make you want to do hard things and when you think of them you are transported back to the moment.
Great business speaking only looks effortless. Speakers who impact their audiences have put a lot of time and effort into their speaking. Great speakers never think that ‘good enough’ is good enough.
How about you? Do you:
Get into the minds of your audiences-each and every one, each and every time?
- Their current challenges or difficulties
- Their current unmet needs
- Their near-term goals
Design your content to satisfy how human brains really work?
- Stimulating the senses
- Keeping it extremely interesting
- Changing the pace and rhythm
Practice and rehearse well in advance of your appearance?
- Install your content in your brain so it is second nature
- Practice segments, transitions, and style elements
- Rehearse in identical setting so you’re totally at ease during the real thing
Great speaking requires:
- a system
- planning
- research
- practice
- rehearsal
Great business speakers make their companies a lot of money. They enhance the company reputation and status. They become trusted and well-liked, and make it feel easy to connect with emotionally. They transform a company brand from something distant to something very close to the hearts and minds of their customers, stakeholders, investors and the public.
Use your own system, planning, research, practice and rehearsing or work with an expert business speaking coach. If you’re hesitating, ask yourself if you can afford to waste your time and diminish your reputation with anything less than great business speaking.
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