Think about companies that dominate their markets. Apple and Microsoft come to mind for products and technology. Financial services, B2B and B2G consulting and services firms dominate the services side. These companies are financially strong and buyers know that. How did they know they could trust these companies? Because their chief executives and leaders were out in public making a powerful case for their companies.
Whether your company plays on a global, national or local field, the company profile will be raised when its leaders are speaking to people who choose: choose to buy, choose to recommend, choose to social network about.
One favorite and effective tool for increasing dominance is to encourage audiences to tweet during a notable speech. When you're captivating the audience with fresh, innovative ideas and an admirable delivery style, those tweets will be enthusiastic and powerful. If you're boring and self-centered, you can't stop them from sharing that message too. Which will it be for you?
Great leaders and market dominance are the result of thoughtful understanding of the buyers you want to attract. It is always all about them. When your public appearances are also all about the audience they will reward your company with greater purchases and more favorable buzz. That's something you can take to the bank.
Share your favorite or least favorite speakers with us through our comment link. You Tube video links would be great!