Humorists make you take a second look at things you take for granted and Dilbert has been an outstanding example of this. How many of the foibles and quirks of your office colleagues have been featured in Dilbert columns over the years?
The marketing department of Dilbert's company wants them to make their products more robust. Sound familiar? After a debate about whether this discussion will add value to shareholders, they get into a shouting match over the definition of the word robust. "Lots of features!" "Sturdy!" and so on...
How many times have you heard a speaker earnestly claim that their product or service is robust? In fact, how many of you have used that very word yourself? What does it mean? If you have to ask, you likely don't really know.
We have so many descriptive words to use, yet so often business speakers default to just a few that become popular--and then, they become meaningless. What does robust mean in your business? Use three strong adjectives to describe your product or service and then you will make a lasting and positive impression.
How would characterize a produce or service in a way that doesn't use the word robust? Share your thoughts through our comment link.
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