"I haven't had fast food or soda in 12 years," says Chris Mitteldstaedt, CEO of the Fruit Guys. "I am definitely trying to live the goals and values I have for the business." The Fruit Guys were number 2001 on the 2009 Inc. 5000.
This great quote in the June 2010 issue of Inc. magazine epitomizes the 'brand values' story that should be a prominent part of any business speech or presentation. Hearing how you live your values is powerful stuff for your listeners
The Fresh Fruit Guys provide fresh fruit as an alternative to the usual break-room fare and Chris will make more of an impact with his simple statement about living his brand values than any marketing department or ad agency could do.
How do you live your brand values? And more importantly, how do you tell stories about them?
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